In his new role, Ketan Pote will help spearhead the growth of the Mumbai operations for ZENO Group and to establish a significant technology and reputation practice in India.
Zeno India announced the appointment of Ketan Pote in dual roles as Head of the Mumbai office and the National Practice Lead- Technology and Reputation. This is intended to spearhead the growth of its Mumbai operations and to establish a significant technology and reputation practice in India.
With more than 18 years of deep experience in Tech and reputation Comms, Ketan will play a pivotal role in expanding its technology practice in the booming digital transformation wave, helping clients manage their reputation in the dynamic, always-on, conversation environment. Based in Mumbai, Ketan reports to Rekha Rao, Managing Director for Zeno India.
Also read: PR Professionals bags PR mandate for Smartworld Developers
Pote has handled the communications mandates of leading global technology & B2B corporate brands including AWS, Infosys, Oracle, Veeam, CA Technologies, McAfee, A10 Networks, manufacturing companies like SKF, Kirloskar Motors, Parag Foods, and corporates like Sony Sports, Skechers, etc. He also led the India corporate communications division for NASDAQ-listed Lionbridge Technologies.
On quizzing why he chose to move to Zeno, Ketan, said “Zeno is truly a new-age agency, converting data into compelling, platform-agnostic strategies and ideas. I am excited about the prospect of continuously learning new ways of delivering impactful communications to our clients while rounding these up with my nearly two decades of experience, and of course the fearless philosophy”.
“Ketan’s experience adds strength to the Mumbai office while also expanding our expertise in the B2B and enterprise technology space. His deep understanding of the business, clients, and industry communication trends makes him a great asset, both for the agency as well as our clients”, said, Rekha Rao, MD, Zeno Group, India.