With its launch in Lucknow and Kanpur metros, commuters across 30 stations will now be able to listen to Radio City’s expansive entertainment offerings while traveling in their respective cities.
Radio City has signed a broadcast deal with the Uttar Pradesh Metro Rail Corporation(UPMRC). As per the agreement, Radio City will now be exclusively broadcast in the Kanpur Metro. Having signed a similar agreement with the Lucknow Metro, commuters across 30 stations in Lucknow and Kanpur can now enjoy Radio City’s entertainment offerings.
With the launch of the Kanpur Metro by Hon. Prime Minister Narendra Modi on 28th December, listeners onboard can now exclusively tune in to the radio channel from 6 am till 10 pm every day.
As part of the launch, Radio City surprised its listeners in the Kanpur Metro, by organizing a meet and greet with the city’s favorite Radio City RJs, who were live at the Motijheel station from 7 am to 9 pm. Kickstarting the first day of the broadcast, India’s digital sensation, RJ Raghav was also a part of the celebration, with a special segment at 7 am. The programme was followed by a series of live shows by the station’s superhit RJs Karishma, Hari and Akhil.
“Radio City has always been India’s and Uttar Pradesh’s favorite music destination. We have continually strived to stay connected to our millions of listeners through the most innovative collaborations and offerings. All our special partnerships are always aimed at giving our audience something new, as we bring the people of U.P the hottest shows and most pathbreaking programmes”, Kartik Kalla, Chief Creative Officer, Radio City India.
“We are glad to partner with the UPMRC, to offer the best entertainment and refreshing content to commuters onboard the Kanpur Metro. This association is a giant step forward in our continuous endeavor to provide our U.P audience with the most holistic entertainment experiences”, he added.