Licious appoints Vakul Agarwal as Vice President – Growth

Vakul Agarwal Licious Vice President

In his new role, Vakul Agarwal will be spearheading all efforts towards driving growth for Licious across all channels while aiming to fuel the company’s growth with agile marketing and product strategy.

Licious announced the appointment of Vakul Agarwal as Vice President, Growth. An accomplished young leader for digital businesses, Vakul will be spearheading all efforts towards driving growth for Licious across all channels as it enters a post-unicorn era. Agarwal’s appointment comes on the heels of other key strategic additions to the Licious leadership team. 

Vakul brings in more than 10 years of experience in creating a superlative customer experience, having worked in diverse sectors including e-commerce, consumer internet, and technology. At Licious, he will aim to be instrumental in fuelling the company’s customer-obsession mantra through a winning marketing and product strategy. This includes spearheading agile initiatives, building for the future, and prudent risk management.

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In his last role at Grofers (now Blinkit), he wore multiple hats in his 6.5+ years stint from leading the digital marketing team to building the industry’s biggest property ‘GOBD’ to leading product teams to eventually leading overall growth for the business. Vakul was recognized as the Digital Leader of the year – 2018 by IAMAI for the retention and consumer lifecycle engine that was successfully implemented for the business and brought significant efficiencies in the retention spends. 

Prior to Grofers (now Blinkit), Vakul was a consultant with McKinsey & Company and American Express. Vakul is an alumnus of IIT Bombay.

Commenting on Licious’ latest leadership hire, Naveen Neerlaje, Head-HR, Licious, said, “We are very excited to welcome Vakul to the Licious team. As a young & agile company, we are always looking for capable leaders who can unlock the next level of marketing & drive growth for us. Vakul comes with proven expertise in digital-first businesses & can fine-tune the Licious strategy to not only suit the new normal but create a playbook that can be used to accelerate growth as the company expands both its geographical presence and product portfolio.”



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