As per the mandate, Pitchfork Partners will be responsible for strengthening ALTBalaji’s reputation through multi-channel approach while increasing the awareness about the platform.
ALTBalaji has appointed Pitchfork Partners Strategic Consulting as its communication partner. It will aim to strengthen its reputation for ALTBalaji through multi-channel outreach to increase awareness about the platform, its shows and widen the viewer base.
Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji, said: “Alternative content being the core ethos of the group, ALTBalaji is focused on building a content bouquet that serves inclusive and individualistic viewing. We are delighted to have Pitchfork on board to support us in our journey and take the platform to the next level.”
Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “We’re thrilled to partner with ALTBalaji. Our diverse experience with entertainment clients will facilitate us achieving milestones together. OTT is an ever-evolving, dynamic space and increasingly so due to the pandemic, ALTBalaji is disrupting the space by introducing content which caters to mass viewers.”