Vigor Media Worldwide will be responsible for building a communication strategy for the brand as well as strengthen their leadership position in the industry and engage the stakeholders.
Vigor Media Worldwide has bagged the PR mandate of Gadgetsbabu, a woman-led startup based in Mumbai. The agency won the account after an aggressive multi-agency pitch followed by a bidding process.
The role of Vigor Media Worldwide will be to build a strategic communication framework for Gadgetsbabu and further strengthen its indomitable leadership positioning in the industry. As a part of the mandate, Vigor Media Worldwide will also help Gadgetsbabu drive its expansion plans through exceptional media and communication strategies engaging the stakeholders effectively.
The mandate for Gadgetsbabu will be handled jointly by the Mumbai and Delhi-NCR offices of Vigor Media Worldwide. Concurrently Gadgetsbabu has announced that it’s coming up soon with a first-of-its-kind Mobile Handset Protection Plan that will provide complete protection to customers from theft or damage of their costly mobile phones.
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Archi Rajpal – Director Marketing of Gadgetsbabu said, “Creating a big difference in the market, we intend to implement innovative strategies and enhance our footprints in India. At this exciting juncture, we are pleased to join hands and partner with Vigor Media Worldwide. We believe with their extensive experience in the competitive world of communication combined with our sound business strategy will help us drive the growth and expansion of Gadgetsbabu.”
Commenting on winning the PR mandate of Gadgetsbabu, Ratik Baijal, Co-founder, Vigor Media Worldwide said, “We are excited and proud to be associated with Gadgetsbabu, which aims to revolutionize the market of Mobile Security with its end-to-end mobile phone handset protection plan. We are committed to deliver them well-planned and innovative communication strategies in line with their key expectations of aggressive growth.”