As part of this collaboration, WinZO and Bhuvan Bam will aim to co-create culturally relevant and relatable content catering to even the remote parts of the country.
WinZO announces digital superstar and Filmfare awardee Bhuvan Bam as its Brand Ambassador. As part of this collaboration, WinZO and ‘BB’ will aim to co-create culturally relevant and relatable content catering to even the remote parts of the country.
Both WinZO and Bhuvan have set multiple examples for generations to follow during the course of their illustrious journeys to the top and seek to take meaningful and concrete steps towards establishing Bharat as the next ‘Gaming Superpower’.
A little known but highly vital fact is that India is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads and this speaks volumes about the untapped potential of its social gaming community. As a part of this brand collaboration, ‘BB’ will partner with WinZO to produce content for his user base and beyond, that resonates with millions, thereby tapping into the potential on offer. As per the brand, Bhuvan’s diverse skillset and ability to garner massive traction truly complements WinZO’s reach and its diversified offerings across 6+ formats in 12 vernacular languages.
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Commenting on the association, Saumya Singh Rathore, Co-founder, WinZO, said, “Bhuvan is one of the biggest digital stars and best entertainers of our age. He portrays over 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitute a unique audience and fandom. This is fairly similar to WinZO’s unique value of having a personalized offering of 100+ games on a single platform. On a lighter note, in Bhuvan we have got not one but 20 brand ambassadors. This collaboration is a match made in heaven.”
“Online gaming has become an essential element of India’s ever-expanding industries and WinZO has created varied advanced realms for the community in a short span of time. Their profound understanding of the users and providing them quite what they want has helped WinZO garner this massive traction and reach. They have a unique and distinguished platform and I’m elated to join this energetic group to develop some exciting content together and connect with our users”, added, Bhuvan Bam.
This announcement comes shortly after WinZO’s recent announcements of onboarding content creator CarryMinati as its brand ambassador and inking a partnership as the sports brand partner with movie ‘83’. WinZO also recently announced principal sponsorships with two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Chief Creative Officer, Piyush Pandey.