Gald U Came will be responsible for enhancing the brand and influencer engagement through carefully curated PR campaigns for the brand.
Glad U Came bags the PR mandate for the sister companies RARE RABBIT and RAREISM.The Mumbai-based agency will be handling brand enhancement and Influencer engagement for the brand. The account was won following a multi-agency pitch.
The agency in the past has spearheaded campaigns for brands like RENÉE, Boult Audio, Lakme Fashion Week, Cover Story, OYO, and more.
Also Read: Amit Misra expands role to CEO, MSL – South East Asia
THE HOUSE OF RARE, the mother brand of RARE RABBIT and RAREISM is a well-known brand in the fashion industry RARE RABBIT is a men’s fashion brand that celebrates the side of men who break all the preconceived notions of what a man should and is expected to be. Th
Commenting on this collaboration, Manish Poddar and Akshika Poddar, Founders of RARE RABBIT and RAREISM respectively, shared, “We are really elated to be a part of the Glad U Came family and we look forward to having a fruitful journey. We believe that this collaboration will help the brand make a significant impact in the market and achieve the desired results.”
Speaking about the association, Maddie Amrutkar, Founder of Glad U Came, said, “We are excited to work with esteemed brands like RARE RABBIT and RAREISM. Our goal is to make these fashion brands as the top choice of the consumers for fashion solutions. We look forward to creating some amazing campaigns for them and spreading the brand message to their respective target audience.”
