Bikano releases TV campaign for its Bhujia line. The campaign aims at creating in-depth brand visibility across the nation.
Bikano, the snack and packaged food manufacturing company has recently launched a TVC about the difference between any plain bhujia and Bikano’s Bhujia.
Regarding the TVC and its resulting effects, Manish Aggarwal, Director, Bikano, Bikanervala Foods, said, “Bhujia is one of the most loved snacks and therefore has a high consumption pattern. It is crispy, crunchy, and tasty which is something desired by every customer. Bhujia is not just a snack; for Indians, it is a food mood, a winner on the leader board of Indian namkeen. And at Bikano, we understand and appreciate that fact, hence we only use the finest quality of ingredients to produce the world-famous Bikano Bhujia, and the same goes for all our products. Our Bhujia TVC reiterates why Bikano is a preferred brand in the category.”
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The TVC tells the story of a person with a plastered left leg stationed in a wheelchair, who emerges from his society elevator and quickly gets to the store, only to slam into Babu Lal. The protagonist complains to Babu Lal about how the latter again sent an ordinary pack of bhujia and that “Har bhujia ka packet, Bikano nahin hota. Bikano hi doo,” so only Bikano Bhujia for him. That’s when the Bikano mascot emerges from a nearby aisle to remind Babu Lal “Sab ko pata hain, bhujia ho toh sirf Bikano” and extols its virtues in a few brief lines to end with the tagline “Hum se behtar bhujia ko jaane kaun”.
Dawinder Pal, Head of Marketing at Bikano, said, “Snacks add taste to life. And bhujia is one of India’s finest indigenous snacks. So, if you indulge yourself, always get good quality ones. At Bikano, we imbibe the spirit of Bikaner in each crunchy, flavor-rich tiny chunk of bhujia to make it a fresh and mouth-watering snack to munch on any time of the day. And as it is, our tagline says it all “Hum se behtar bhujia ko jaane kaun”, as we enjoy the confidence of our consumers in terms of the quality products we provide, as we take the position of Bhujia experts very seriously. And that’s what is reflected in the TVC; we are strict about quality so you can continue having fun while snacking on Bikano Bhujia.”
Pal also added how the company was in the midst of expansion plans, in terms of sales and distribution channels, to ensure that their entire range of authentic Indian namkeen offerings is found at every store, market, and mega-market nearby.