Elite Marque Public Relations will be responsible for Pickright Technologies media duties, strategic brand positioning and advocacy, influencer engagement activities, and reputation management in India.
Elite Marque Public Relations has bagged the PR mandate of Pickright Technologies, a smart Investment Platform that uses Deeptech, AI, and ML modules to build smart portfolios in an autopilot mode. With this mandate, the agency will be responsible for the brand’s media duties, strategic brand positioning and advocacy, influencer engagement activities, and reputation management in India. The agency will service the account from its New Delhi office.
Pickright Technologies is a SEBI Registered Investment Advisor (RIA), which uses deeptech, artificial intelligence (AI), and machine language (ML) modules to build smart portfolios in an autopilot mode, irrespective of the size of the investment via its application and website.
Speaking on the announcement of the strategic agreement, Rajat Grover, Founder, and CEO, Elite Marque Public Relations said, “Indian stock markets witnessed a massive surge in new investors participating since the start of the covid pandemic, attracted by the bull market rally. People saw the opportunity and they started investing, what was missing is ‘how & where to invest’ and the awareness about the same is low. With this, it is of paramount importance that the investor must have a clear picture in their mind about their investment plan but sometimes lack of guidance is leading them to failure and that’s where Pickright is helping them with their live recommendations. To create awareness about long-term investing, the right investment strategies, and why Diversification is important, we are associated with Pickright Technologies and we aim to be a proactive and efficient partner and are optimistic about meeting our milestones together”.
Archana Elapavuluri, Co-Founder, Pickright Technologies, said, “We are ecstatic to be working on this strategic brand communication relationship with Elite Marque’s skilled team in the BFSI and Startup Sector. There is a lot of excitement about investing in India, and with the growing number of investors, it’s critical to raise awareness and create a clear roadmap for a successful investment experience. We anticipate a fruitful relationship in the future. We feel that by partnering with Elite Marque, we will be able to not only strengthen our brand, but also streamline our interactions with consumers, stakeholders, employees, and the media.”