The latest TAM AdEx report for Print advertising offers insights on ad volumes for the medium in 2021 compared to 2020 for major categories and advertisers, during these years and more.
According to the recent TAM AdEx report for Print advertising, ad space/publication surged by 33% in 2021 compared to 2020. Further, the average ad volumes per publication grew by 22% in 2nd half of 2021 over the same period in 2020.
From the top sectors, the Services sector topped with 16% share of Ad Space followed by Education with 13% share during Y 2021; Auto topped Y 2020. The top 3 sectors together accounted for 42% share of Ad Volumes in Print.
Amongst the top categories, the Two Wheelers, Coaching/Competitive Exam Centre, and Consumer Durables/Home Appliances moved up in ranking during 2021. The TAM report highlighted 2 out of the top 10 categories were from the Auto and Education sectors each.
From the advertisers, the top 2 advertisers maintained their positions during 2021 which included SBS Biotech and Maruti Suzuki India. LIC moved to 3rd rank in 2021 compared to 8th in 2020.
According to the report, the Jacket-Full Page was the most preferred ad Position by advertisers of Print during 2021. Over 6200 brands were advertised as Jacket-Full Page (Newspaper & Magazine) during 2021 where Fiitjee occupied the top position amongst the brands.
You can access the complete report here: