As part of the mandate, Starcom will manage Vadilal’s media, strategy, planning, buying, negotiation, and implementation for TV, Digital, Influencer, and Content initiatives.
Vadilal Group has awarded its media business to Publicis Groupe’s Starcom. The pitch process managed over five weeks was clinched by Starcom.
As part of the mandate, Starcom will manage Vadilal’s media, strategy, planning, buying, negotiation, and implementation for TV, Digital, Influencer, and Content initiatives. The scope of work is future-forward with Vadilal looking to strengthen its presence not only in general trade but also in modern trade, e-commerce, and on-demand delivery.
Speaking on the partnership, Niti Kumar, COO, Starcom India, said, “We are delighted to have the opportunity to collaborate with Vadilal Ice Creams, [Vadilal Enterprises Pvt Ltd] a consumer favorite across generations due to their quality and range of flavors. We are a planning focused agency with Data and Tech at the heart of our products. With our record in delivering efficient and impactful media actions, Starcom will contribute to Vadilal’s growth plans in a world of new consumer realities.”
Commenting on the collaboration, Aakanksha Gandhi – Brand Director, Vadilal Ice-Creams, said, “At Vadilal, we wanted to bring more accountability and scientific approach to media investments. Our just concluded pitch process demanded extensive detailing and process alignment. We selected Starcom as our media partner after evaluating all media agencies and their offering, in line with Vadilal’s business requirements. Starcom is a renowned integrated media agency and one of the best in its field. It would be a pleasure to onboard them and looking forward to working with them with further new-age media innovations and avenues.”