Crosshairs Communication, the PR agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations for iTokri, along with media duties for the brand.
Crosshairs Communications is a public relations and social media agency, that offers tailored public relations and digital campaigns. The company has marketing professionals that employ PR practices, social media campaigns, storytelling, conversation, influencer seeding, and recommendation to help brands connect with audiences. The agency works across diverse industries like Beauty, Retail, Healthcare & Wellness, Hospitality, Fashion & Lifestyle, Luxury, Alcohol & Beverages, Media & Entertainment, Films, Government & Social Projects, and E-Commerce.
Nearly a decade old iTokri, is an online store for handicrafts, handlooms, fabrics, jewelry, paintings, and other artworks, and is a crafts and loom retailer with a hundred percent inventory of handmade artisanal products. It sources products, including jewelry, dress materials, and household items from nearly 10,000 artisans across India, and is a curated portal for art and handicraft products with over 100,000 listings. The portal adds 500 plus new products daily too.
On winning the mandate, Stuti Jalan, Founder of Crosshairs Communication, said, “The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy. We are honored to be associated with iTokri, a brand that promotes Indian artisans and women from backward socio-economic sections and keeps India’s traditional handicrafts alive. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand’s affinity and helping the company in achieving its set ambitions”.