Uncle Delivery announces Madison Media Alpha as their Media Agency on Record

The account for Uncle Delivery was won by Madison Alpha after a multi-agency pitch. The Agency will strategize and manage all forms of media, including outdoor, digital, and traditional media.

Uncle Delivery recently announced the appointment of Madison Media Alpha, a unit of Madison World, as their official Media Agency on Record. The account was won by Madison Alpha after a multi-agency pitch. As the media agency for the brand, the Agency will strategize and manage all forms of media, including outdoor, digital, and traditional media.

As a way of empowering Small and Medium Enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery service in India. 

“As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who not only help us in execution of different campaigns but also advise us to utilize our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot and of course the association of Mr. Sam Balsara and Mr. Vishal Chinchankar gives us much more confidence.” says Sourabh Chatterjee, Founder and Executive Director, Uncle Delivery while commenting on this partnership.

On this new association, Vishal Chinchankar, Chief Executive Officer, Madison Digital and Madison Media Alpha said, “It is fascinating to me that Uncle Delivery strives to deliver fast, reliably, while prioritizing the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”

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Madison Media, India’s largest homegrown media agency that started media operations in 1995, was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World. In another report released by Recma in March 2022, Madison Media Ranks No.  1 in Vitality – (Vitality is based on Comp pitches, new business wins and losses), and Momentum (new Awards, Industry Share, Agency seniors). At Goafest 2022, the Agency won a total of 22 metals and came in 2nd at the Media Abbys. At the DMA Asia Echo Awards, the Agency won the top Diamond Award and Brand of the Year for Asian Paints, in addition to winning 6 Golds, 5 Silver and 3 Bronze metals. The Agency also won for the 4th time, Prime Time’s TV Media Agency of the Year. The Agency is also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner in addition to winning over 250 awards since 2020.

Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison Media Alpha is a part of Madison World, India’s largest homegrown Communication Agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.



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