The adventures of the Amul Girl began in the sixties; during the time ads were either too corporate or featured …
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"mascot diaries"
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Industry Update
Mascot Diaries: Meet Murphy Munna who brought innocent fame to Murphy Radios
by adminWhen the brand entered India in its post-independence era, Murphy Munna had become the face of a ‘dreamy baby’ and …
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Leading tyre manufacturer Michelin is back on the Indian outdoor landscape putting its brand mascot the ‘Michelin Man’ in a …
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Volkswagen Beetle was discontinued in December 2019. But the Beetle remains one of the most iconic and instantly recognizable cars …
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The wow-factor, tongue-in-cheek one-liners, witty – Amul adverts are quintessential to many such attributes. Its unmatched ability to highlight moments …
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Industry Update
Snehil Gautam on Housing.com’s decision to create women first communication
by adminFeaturing Vicky Kaushal and Kiara Advani, the campaign aims to increase brand awareness for Housing.com. It is based on a single, …
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According to the Reuters report of 2019, 88% of the news in India is consumed online with about 68% of …