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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Brands
Marico acquires majority stake in healthy breakfast & snacks brand True Elements
Media Samosa
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May 24, 2022
Brands
7UP introduces festive packs for Durga Puja in West Bengal
Brands
KFC India observes International Day of Sign Languages with ‘less words & more signs’
Brands
Ferrero India forays into kids snacking segment with the launch of Kinder Creamy
Brands
iD Fresh Food forays into the bread category
Brands
Britannia launches Marie Gold My Startup Season 3.0
Media Samosa
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September 16, 2021
Brands
Mondelez India forays into the snack bar category with Cadbury Fuse...
Media Samosa
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September 9, 2021
Brands
Bewakoof partners with Coca Cola to release exclusive merchandise
Media Samosa
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September 8, 2021
Brands
Deepika Padukone to launch global lifestyle brand rooted in India
Media Samosa
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September 8, 2021
Brands
Xotik rolls out drink cans for Jeeru, Vanilla Float & Hammer
Paawan Sunam
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September 2, 2021
Brands
Britannia 50-50 forays into the salty snacking space with Potazos!
Media Samosa
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July 27, 2021
Brands
Vi launches campaign for unlimited internet offering ft Vinay Pathak
Media Samosa
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July 27, 2021
Brands
Samsung celebrates its 25th anniversary in India; unveils new vision and...
Media Samosa
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December 11, 2020
Brands
Mondelez India ropes in Zee Network artists in new content marketing...
Media Samosa
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July 3, 2020
Brands
Unilever to drop ‘Fair’ from Fair & Lovely; will rebrand in...
Paawan Sunam
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June 25, 2020
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INDUSTRY UPDATE
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