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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Featured
Budget 2021: A & M Industry mulls over expectations from the…
Featured
Experts Speak: Marketing on Radio – How networks go beyond the…
Featured
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Featured
‘FRIENDS: The Reunion’ to be premiered on Television across Zee English Cluster
Media Samosa
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July 20, 2021
Featured
Inside: The Marketing strategy of ZEE Biskope with hyper-localized content strategy in India
Featured
Making ‘Dhoop’ trendy – How Zed Black Manthan Dhoop plans to leverage Hrithik Roshan
Featured
Budget 2021: A & M Industry mulls over expectations from the annual budget
Featured
Experts Speak: Marketing on Radio – How networks go beyond the jingles
Featured
Experts Speak: OOH Advertising in 2021 – Is revival on the...
Aishwarrya Chakraverty
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January 25, 2021
Featured
Enhanced User-Experience – A key differentiator for OTT platforms in 2020?
Aishwarrya Chakraverty
-
November 11, 2020
Featured
Inside: Why a travel agency partnered with a comic book to...
Sneha Yadav
-
November 4, 2020
Featured
Why re-airing old shows is one of the best decisions Doordarshan...
Paawan Sunam
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April 6, 2020
Featured
Mascot Diaries: Adventures of the Amul Girl…
Paawan Sunam
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January 22, 2020
Featured
Burger King Vs Mcdonalds: Ads fried in a flaming feud
Paawan Sunam
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January 15, 2020
Featured
Why Volkswagen Beetle Print Ads are inscribed in the brand legacy?
Paawan Sunam
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January 10, 2020
Featured
Mascot Diaries: Meet Murphy Munna who brought innocent fame to Murphy...
Paawan Sunam
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January 8, 2020
Featured
Doordarshan Ads to rekindle memories this World Television Day
Paawan Sunam
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November 21, 2019
Featured
Inside: &flix’s world television premiere strategy with #FlixFirstBeforeAmerica
Sneha Yadav
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November 3, 2019
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Dimon Hu decodes Huawei India’s business & marketing strategy
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7UP’s recent TVC urges consumers to Think Fresh
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Expanding big ecommerce beyond metros: Challenges and the road ahead
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INDUSTRY UPDATE
Industry Update
OYO Hotels & Homes elevates Harshit Vyas to Chief Business Officer,...
Industry Update
V Spark Communications wins Media Communication for Sharp Sight Eye Hospitals
Industry Update
Delta Corp appoints Kaizzen as their communication agency
Industry Update
Parle G partners with Redwolf to launch the ‘Genius’ merchandise collection
