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Thursday, August 6, 2020
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Media Samosa
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Interview
Advertising
Education, Healthcare & teleshopping major categories of concern post Consumer Protection…
Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy,…
Interviews
You can over-communicate & sometimes it’s better to do that: Pavan…
Interviews
Digital & Social Media have been our go-to mode of communication:…
OOH
Best way to buy & sell any channels that go digital…
Opinion
Opinion
While battling the pandemic think mobile-first…
Opinion
Why Retail needs to go Phygital?
Opinion
The ripples effects of ad fraud
Opinion
Podcast Marketing 101: Leveraging the medium during lockdown
OOH
How can COVID-19 be the much-needed change-maker for OOH
Expert Take
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
Movements/Update
Dettol & PVR Cinemas get into a strategic partnership to promote…
Movements/Update
House of Cheer launches Happyness.me for Corporates
Movements/Update
The Times Of India launches #WantMyPaper campaign
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Haldiram’s launches #HaldiramsCare to promote social distancing in eateries
Media Samosa
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July 14, 2020
OOH
Best way to buy & sell any channels that go digital is through programmatic: Bharat Khatri, Xaxis India
OOH
How can COVID-19 be the much-needed change-maker for OOH
OOH
COVID-19: How OOH campaigns evolved in the wake of the pandemic
OOH
Experience Commerce attempts to redefine the idea of modern workspaces
OOH
Inside: Pidilite on-ground initiative with Fevicol A+ Ghoda at Kala Ghoda...
Aishwarrya Chakraverty
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February 13, 2020
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#WhereElsebut on Lionsgate Play: An Innovative take on Outdoor
Media Samosa
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January 30, 2020
OOH
Ignite Mudra relaunches Michelin Man on Indian OOH landscape
Media Samosa
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January 10, 2020
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Case Study: How Tata Salt’s Chhath Puja campaign created awareness around...
Media Samosa
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December 9, 2019
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ColorPlus Bengaluru stores put up mannequin cutout to support cops
Media Samosa
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November 29, 2019
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Nu-Shakti campaign aims to make Chennai iron-deficiency aware
Media Samosa
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November 29, 2019
OOH
DSP Mutual Fund launches new outdoor campaign
Media Samosa
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November 29, 2019
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Vodafone Idea deploys QR code solution in Punjab
Media Samosa
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November 11, 2019
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Platform Feature: Lemma Technologies
Media Samosa
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November 6, 2019
OOH
Agency Feature: Posterscope
Media Samosa
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October 10, 2019
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INDUSTRY UPDATE
Industry Update
Wizcraft International, Sabbas Joseph joins the Global Advisory Board of IMWF
Industry Update
IndiaFirst Life appoints Atri Chakraborty as COO; Sankaranarayanan R as the...
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Team Pumpkin appointed as the PR agency for The Souled Store
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