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Media Samosa
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Interview
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop…
Interviews
Our focus in MENA is PIOs and also people of South…
Interviews
It’s an ‘AND’ world, not an ‘OR’ world where TV &…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
OOH
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Nippon Paint National Highway initiative attempts to spread the message on sustainability
Media Samosa
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May 19, 2021
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Tata Tea Premium’s latest campaign highlights the spirit of Odisha through Sand Art Installation
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Johnnie Walker’s latest campaign urges Indians to walk responsibly into the future
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#Throwback: How anti-smoking OOH adverts spread awareness across the globe
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Tanishq rolls out multi-city OOH campaign promoting discounts
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Dunzo refurbishes movie names for hyperlocal OOH campaign
Media Samosa
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February 10, 2021
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Experts Speak: OOH Advertising in 2021 – Is revival on the...
Aishwarrya Chakraverty
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January 25, 2021
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#Throwback: Christmas OOH campaigns that captured the Santa spirit
Aishwarrya Chakraverty
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November 27, 2020
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Dhani Healthcare launches OOH campaign in Mumbai to drive App downloads
Media Samosa
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October 30, 2020
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Somany Ceramics & Times OOH launch new campaign at T2, Mumbai...
Media Samosa
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September 18, 2020
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AirAsia India launches its OOH campaign to announce new route
Media Samosa
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August 27, 2020
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Haldiram’s launches #HaldiramsCare to promote social distancing in eateries
Media Samosa
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July 14, 2020
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Best way to buy & sell any channels that go digital...
Aishwarrya Chakraverty
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July 3, 2020
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How can COVID-19 be the much-needed change-maker for OOH
Media Samosa
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April 29, 2020
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COVID-19: How OOH campaigns evolved in the wake of the pandemic
Aishwarrya Chakraverty
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April 23, 2020
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INDUSTRY UPDATE
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