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Media Samosa
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Interview
Interviews
The viewership for our platform increased more than double: Ridhima Lulla,…
Interviews
South has always been an essential market for us: Sukhpreet Singh,…
Interviews
We saw a growth in non-prime time viewing as well during…
Interviews
Interview: It is not Television vs OTT but how both can…
Interviews
Interview: Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash…
Opinion
Opinion
Opinion: Television for the millennial? Creating a space in the multi-screen…
Opinion
7 hidden PR learnings from characters of NBC’s ‘The Office’
Opinion
Decoding PR Strategy for Real Estate during crisis period
Opinion
Opinion: Cashbacks & Discounts: Is the post-COVID consumer reward ready?
Opinion
The state of VR & AR in the Indian A &…
Expert Take
Expert Take
Opinion: Role of videos in driving commerce post COVID-19
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Tarunjeet Rattan joins PR Boutiques International as Vice President for executive…
Movements/Update
NBA 2K League partners with Pocket Aces’ Loco to stream it…
Movements/Update
Hindware launches ‘Contactless Handwashing booths’ as part of new campaign
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
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Somany Ceramics & Times OOH launch new campaign at T2, Mumbai Airport
Media Samosa
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September 18, 2020
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AirAsia India launches its OOH campaign to announce new route
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Haldiram’s launches #HaldiramsCare to promote social distancing in eateries
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Best way to buy & sell any channels that go digital is through programmatic: Bharat Khatri, Xaxis India
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How can COVID-19 be the much-needed change-maker for OOH
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COVID-19: How OOH campaigns evolved in the wake of the pandemic
Aishwarrya Chakraverty
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April 23, 2020
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Experience Commerce attempts to redefine the idea of modern workspaces
Media Samosa
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March 6, 2020
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Inside: Pidilite on-ground initiative with Fevicol A+ Ghoda at Kala Ghoda...
Aishwarrya Chakraverty
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February 13, 2020
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#WhereElsebut on Lionsgate Play: An Innovative take on Outdoor
Media Samosa
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January 30, 2020
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Ignite Mudra relaunches Michelin Man on Indian OOH landscape
Media Samosa
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January 10, 2020
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Case Study: How Tata Salt’s Chhath Puja campaign created awareness around...
Media Samosa
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December 9, 2019
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ColorPlus Bengaluru stores put up mannequin cutout to support cops
Media Samosa
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November 29, 2019
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Nu-Shakti campaign aims to make Chennai iron-deficiency aware
Media Samosa
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November 29, 2019
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DSP Mutual Fund launches new outdoor campaign
Media Samosa
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November 29, 2019
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Vodafone Idea deploys QR code solution in Punjab
Media Samosa
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November 11, 2019
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INDUSTRY UPDATE
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Sportz Village Xp bags the mandate for Khelo India Youth Games...
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