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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
OOH
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
OOH
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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OOH
Future Generali’s OOH campaign highlights equal insurance rights for LGBTQIA+ community
Media Samosa
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January 10, 2023
OOH
Havas Media Tribes launches OOH campaign for Swiggy Instamart
OOH
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava, Laqshya Media Group
OOH
Nippon Paint National Highway initiative attempts to spread the message on sustainability
OOH
Tata Tea Premium’s latest campaign highlights the spirit of Odisha through Sand Art Installation
OOH
Johnnie Walker’s latest campaign urges Indians to walk responsibly into the...
Media Samosa
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March 22, 2021
OOH
#Throwback: How anti-smoking OOH adverts spread awareness across the globe
Aishwarrya Chakraverty
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March 10, 2021
OOH
Tanishq rolls out multi-city OOH campaign promoting discounts
Media Samosa
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February 22, 2021
OOH
Dunzo refurbishes movie names for hyperlocal OOH campaign
Media Samosa
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February 10, 2021
OOH
Experts Speak: OOH Advertising in 2021 – Is revival on the...
Aishwarrya Chakraverty
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January 25, 2021
OOH
#Throwback: Christmas OOH campaigns that captured the Santa spirit
Aishwarrya Chakraverty
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November 27, 2020
OOH
Dhani Healthcare launches OOH campaign in Mumbai to drive App downloads
Media Samosa
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October 30, 2020
OOH
Somany Ceramics & Times OOH launch new campaign at T2, Mumbai...
Media Samosa
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September 18, 2020
OOH
AirAsia India launches its OOH campaign to announce new route
Media Samosa
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August 27, 2020
OOH
Haldiram’s launches #HaldiramsCare to promote social distancing in eateries
Media Samosa
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July 14, 2020
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INDUSTRY UPDATE
Industry Update
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