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Media Samosa
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Interview
Interviews
The league account has 1.7M total followers from India: Siddharth Chury,…
Interviews
Gaana saw a 13% rise in music consumption across India: Prashan…
Interviews
Interview: We are betting big on original IPs with increased focus…
Interviews
For massification of non-cricket properties, high entertainment quotient & localization is…
Interviews
Interview: Through brand Mirchi we will be hyperlocal generalists focussed on…
Opinion
Opinion
#Opinion Showcasing brand love Inside Out: Leveraging employees as brand ambassadors
Opinion
#RoadTo2021: 5 areas where PR will be required in the New…
Digital
#PRPOILive: Going GLOcal with PR
Digital
#PRPOILive: All you need to know about Digital PR
Opinion
Opinion: The remaining festive season to see a spur in demand…
Expert Take
Digital
#PRPOILive: Going GLOcal with PR
Digital
#PRPOILive: All you need to know about Digital PR
Expert Take
Importance of Public Relations and Advocacy in Digital Communication
Expert Take
Experts Speak: Industry frets over lack of clarity on MIB’s plans…
Expert Take
Opinion: Role of videos in driving commerce post COVID-19
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Marketing
Dabur expands oral care portfolio with new Ayurvedic Mouthwash
Expert Take
Experts Speak: Industry frets over lack of clarity on MIB’s plans…
Media
Jaya Chaudhry appointed as Head of Media Sales for Bloomberg Media
Movements/Update
Tarunjeet Rattan joins PR Boutiques International as Vice President for executive…
Movements/Update
NBA 2K League partners with Pocket Aces’ Loco to stream it…
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#Throwback: Christmas OOH campaigns that captured the Santa spirit
Aishwarrya Chakraverty
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November 27, 2020
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Dhani Healthcare launches OOH campaign in Mumbai to drive App downloads
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Somany Ceramics & Times OOH launch new campaign at T2, Mumbai Airport
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AirAsia India launches its OOH campaign to announce new route
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Haldiram’s launches #HaldiramsCare to promote social distancing in eateries
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Best way to buy & sell any channels that go digital...
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July 3, 2020
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How can COVID-19 be the much-needed change-maker for OOH
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April 29, 2020
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COVID-19: How OOH campaigns evolved in the wake of the pandemic
Aishwarrya Chakraverty
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April 23, 2020
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Experience Commerce attempts to redefine the idea of modern workspaces
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March 6, 2020
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Inside: Pidilite on-ground initiative with Fevicol A+ Ghoda at Kala Ghoda...
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February 13, 2020
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#WhereElsebut on Lionsgate Play: An Innovative take on Outdoor
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January 30, 2020
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Ignite Mudra relaunches Michelin Man on Indian OOH landscape
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January 10, 2020
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Case Study: How Tata Salt’s Chhath Puja campaign created awareness around...
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December 9, 2019
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ColorPlus Bengaluru stores put up mannequin cutout to support cops
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November 29, 2019
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Nu-Shakti campaign aims to make Chennai iron-deficiency aware
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November 29, 2019
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INDUSTRY UPDATE
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From Reliance Jio to Dabur, the marketing fervour at Kumbh Mela...
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