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Media Samosa
Home
Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
OOH
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
OOH
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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OOH
SBI Life Insurance launches the programmatic digital OOH campaign
Media Samosa
-
January 9, 2019
OOH
ŠKODA India moves beyond traditional outdoor with programmatic OOH
OOH
Best way to buy & sell any channels that go digital is through programmatic: Bharat Khatri, Xaxis India
OOH
Future Generali’s OOH campaign highlights equal insurance rights for LGBTQIA+ community
OOH
Ignite Mudra relaunches Michelin Man on Indian OOH landscape
OOH
Experts Speak: OOH Advertising in 2021 – Is revival on the...
Aishwarrya Chakraverty
-
January 25, 2021
OOH
Nescafe takes a topical OOH route this Monsoon
Media Samosa
-
July 29, 2019
OOH
Dhani Healthcare launches OOH campaign in Mumbai to drive App downloads
Media Samosa
-
October 30, 2020
OOH
From Reliance Jio to Dabur, the marketing fervour at Kumbh Mela...
Sneha Yadav
-
February 14, 2019
OOH
Best way to buy & sell any channels that go digital...
Aishwarrya Chakraverty
-
July 3, 2020
OOH
Inside: Pidilite on-ground initiative with Fevicol A+ Ghoda at Kala Ghoda...
Aishwarrya Chakraverty
-
February 13, 2020
OOH
Haldiram’s launches #HaldiramsCare to promote social distancing in eateries
Media Samosa
-
July 14, 2020
OOH
DSP Mutual Fund launches new outdoor campaign
Media Samosa
-
November 29, 2019
OOH
How can COVID-19 be the much-needed change-maker for OOH
Media Samosa
-
April 29, 2020
OOH
Platform Feature: Lemma Technologies
Media Samosa
-
November 6, 2019
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INDUSTRY UPDATE
Industry Update
OLX launches new marketing campaign
Industry Update
GroupM’s m/SIX bagged media mandates worth INR 700 Crores in 2019
Industry Update
PRandit bags the PR mandate for GIZ Project ‘Her&Now’
Industry Update
Twenty7 Inc. bags public relation mandate for VentAllOut
