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Media Samosa
Home
Interview
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
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OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
OOH
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Havas Media Tribes launches OOH campaign for Swiggy Instamart
Media Samosa
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December 22, 2021
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OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava, Laqshya Media Group
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Nippon Paint National Highway initiative attempts to spread the message on sustainability
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Tata Tea Premium’s latest campaign highlights the spirit of Odisha through Sand Art Installation
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Johnnie Walker’s latest campaign urges Indians to walk responsibly into the future
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How can COVID-19 be the much-needed change-maker for OOH
Media Samosa
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April 29, 2020
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COVID-19: How OOH campaigns evolved in the wake of the pandemic
Aishwarrya Chakraverty
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April 23, 2020
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Experience Commerce attempts to redefine the idea of modern workspaces
Media Samosa
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March 6, 2020
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Inside: Pidilite on-ground initiative with Fevicol A+ Ghoda at Kala Ghoda...
Aishwarrya Chakraverty
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February 13, 2020
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#WhereElsebut on Lionsgate Play: An Innovative take on Outdoor
Media Samosa
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January 30, 2020
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Ignite Mudra relaunches Michelin Man on Indian OOH landscape
Media Samosa
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January 10, 2020
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Case Study: How Tata Salt’s Chhath Puja campaign created awareness around...
Media Samosa
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December 9, 2019
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ColorPlus Bengaluru stores put up mannequin cutout to support cops
Media Samosa
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November 29, 2019
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Nu-Shakti campaign aims to make Chennai iron-deficiency aware
Media Samosa
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November 29, 2019
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DSP Mutual Fund launches new outdoor campaign
Media Samosa
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November 29, 2019
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Dimon Hu decodes Huawei India’s business & marketing strategy
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INDUSTRY UPDATE
Industry Update
Kerrie Hannaford appointed as Vice President Commercial for Accor India &...
Advertising
Zee Zest launches two new shows for digital audience under Zest...
Industry Update
Vh1 India curates special line-up for global Pride month
Industry Update
HSNC University awards PR mandate to Kaizzen
