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Media Samosa
Home
Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
OOH
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
OOH
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Future Generali’s OOH campaign highlights equal insurance rights for LGBTQIA+ community
Media Samosa
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January 10, 2023
OOH
Havas Media Tribes launches OOH campaign for Swiggy Instamart
OOH
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava, Laqshya Media Group
OOH
Nippon Paint National Highway initiative attempts to spread the message on sustainability
OOH
Tata Tea Premium’s latest campaign highlights the spirit of Odisha through Sand Art Installation
OOH
Best way to buy & sell any channels that go digital...
Aishwarrya Chakraverty
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July 3, 2020
OOH
How can COVID-19 be the much-needed change-maker for OOH
Media Samosa
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April 29, 2020
OOH
COVID-19: How OOH campaigns evolved in the wake of the pandemic
Aishwarrya Chakraverty
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April 23, 2020
OOH
Experience Commerce attempts to redefine the idea of modern workspaces
Media Samosa
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March 6, 2020
OOH
Inside: Pidilite on-ground initiative with Fevicol A+ Ghoda at Kala Ghoda...
Aishwarrya Chakraverty
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February 13, 2020
OOH
#WhereElsebut on Lionsgate Play: An Innovative take on Outdoor
Media Samosa
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January 30, 2020
OOH
Ignite Mudra relaunches Michelin Man on Indian OOH landscape
Media Samosa
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January 10, 2020
OOH
Case Study: How Tata Salt’s Chhath Puja campaign created awareness around...
Media Samosa
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December 9, 2019
OOH
ColorPlus Bengaluru stores put up mannequin cutout to support cops
Media Samosa
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November 29, 2019
OOH
Nu-Shakti campaign aims to make Chennai iron-deficiency aware
Media Samosa
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November 29, 2019
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INDUSTRY UPDATE
Industry Update
Abhinav Srivastava joins Madison Public Relations as CEO
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German broadcaster Deutsche Welle declares strategic expansion in India
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The Womb partners with IGP.COM on Global campaign to bring relationships...
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Tute Consult bags nationwide PR Mandate for India Circus
