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Media Samosa Round-Up: October 7 to October 11

Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up. With the beginning...

Can experiential marketing be your genie this festive season?

In the age of people skipping ads, flipping channels, scrolling down, tapping next and turning pages, experiential marketing is every marketer’s remedy, says Ankur Kalra,...