Tag: Anurag Kumar
Tata Sky rolls out campaign supporting new purpose statement
Tata Sky has defined its new brand purpose with a campaign, “Iss khidki ko khol dala toh life Jingalala”, conceptualized and created by Ogilvy India.
We spend 50% of marketing budgets on TV & 40% on...
Reinforcing its commitment towards building customer-centric innovations, Tata Sky’s Anurag Kumar gives us a sneak peek into the DTH player’s efforts towards adding new...
