audience measurement operational processes Archives - Media Samosa

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Gamma

Industry Update

Four media measurement bodies form a global alliance – Gamma

Media Samosa - May 21, 2019

BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) collaborate to align future audience measurement operational processes and technical standards across the globe. Audience Measurement systems worldwide...

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Dimon Hu CMO Huawei India

Dimon Hu decodes Huawei India’s business & marketing strategy

September 9, 2019

Interview: Raju Vanapala explains citizen journalism at play on Way2News

August 12, 2019

7UP’s recent TVC urges consumers to Think Fresh

October 31, 2019

Expanding big ecommerce beyond metros: Challenges and the road ahead

July 19, 2019

INDUSTRY UPDATE

Zydus Wellness media mandate

Industry Update

Zydus Wellness consolidates media mandate with Wavemaker India

WhiteHat Jr

Industry Update

WhiteHat Jr strengthens leadership team

BCG-RAI Report

Industry Update

India’s retail industry to grow at approximately at 10% CAGR in...

Pitchfork

Industry Update

NextGen Pharma names Pitchfork Partners as its communication partner