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Batooni Mobile Advertising integrates Nielsen Digital Ad Ratings for audience verification

Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign...

Four media measurement bodies form a global alliance – Gamma

BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) collaborate to align future audience measurement operational processes and technical standards across the globe. Audience Measurement systems worldwide...

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