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Opinion: Role of PR in automobile marketing during a pandemic

Anindita Gupta, Co-Founder, Scenic Communication shares her views on how effective marketing and PR can help Indian automobile brands leverage the current...

ŠKODA India moves beyond traditional outdoor with programmatic OOH

ŠKODA Auto, in association with PHD Media, roped in Brandscope India to launch a real-time programmatic OOH campaign with ROOH. The campaign leveraged DOOH to...

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