Tag: barc india
BARC Week 33: Star Utsav, Sun TV & Zee Anmol top...
According to the BARC Week 33 free channels list, the highest number of impressions were documented for Star Utsav. Sun TV topped the pay...
BARC Week 33 top brands list feature Dettol, PolicyBazaar & Lux
Among the top advertisers listed in BARC Week 33 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.
Recorded between August 15...
BARC India introduces new software interface YUMI Analytics
Starting in July 2020, Broadcast Audience Research Council India clients will have access to data only via YUMI Analytics software.
Starting July 1, 2020, BARC...
Ad volumes on TV grows by 16% in the last two...
BARC India & Nielsen Media explain the impact Of COVID-19 on TV viewership and Smartphone behavior across India in the ninth edition of its...
TV advertising grew by 21% from 2016-19: BARC India report
BARC India released an exhaustive compendium of the trends and insights on how viewers consumed TV content across the years and more particularly in 2019.
According...
BARC Week 49: Trivago top brand, HUL retains first position
Among the top ten brands listed in BARC Week 49 data, Trivago found itself at the top position while HUL continued to be the...
BARC India appoints Mahendra Upadhyay as Chief Information Officer
Broadcast Audience Research Council (BARC India), the TV measurement company in the world has appointed Mahendra Upadhyay as Chief Information Officer.
BARC Week 48: Dangal, Sun TV maintain top positions this week
According to the BARC Week 48 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped...
BARC Week 48: Santoor top brand, HUL retains first position
Among the top ten brands listed in BARC Week 48 data, Santoor found itself at the top position while HUL continued to be the...
BARC Week 46: Dangal, Sun TV appear top channels this week
According to the BARC Week 46 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped...
