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BARC Week 36: Lizol tops brand insertions, HUL first on advertisers’...

BARC Week 36 data reflects Lizol and Harpic as top brand insertions; HUL and Reckitt Benckiser appear toppers on the advertisers' list. As the year continues...

BARC Week 30: Lizol and Trivago top brand insertions, HUL tops...

BARC shared its Week 30 data for the top brands and advertisers. Among the brand insertions, Lizol and Trivago were list toppers, in the list...

BARC Week 29: HUL and Reckitt Benckiser continue to maintain the...

BARC shared its Week 29 data for the top brands and advertisers. HUL occupied the first spot in advertisers with Reckitt Benckiser's brands like...

BARC Data: HUL leads in Top Advertiser & Amazon Prime Video...

BARC India rolled out Week 28 data and Reckitt Benckiser India Ltd’s and Hindustan Unilever's brands acquired majority spots in the top 10 brands...

BARC Week 27 Top Brands & Advertisers: HUL & Dettol Liquid...

BARC India has rolled out Week 27's data and Reckitt Benckiser India Ltd's brands have acquired majority of the spots in the top 10...

BARC India to report viewership from free & pay platforms separately

BARC India announced that it would start reporting viewership from free & pay platforms separately starting week 27 (29th June – 5th July).   The new...

Four media measurement bodies form a global alliance – Gamma

BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) collaborate to align future audience measurement operational processes and technical standards across the globe. Audience Measurement systems worldwide...

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