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BookMyShow runs ‘Wrong Delivery’ notification for Good Newwz

Tempting people with 'Wrong Delivery' messages, BookMyShow was able to promote Good Newwz and gain website 10x traffic for the platform in 30 minutes. To...

Interview: Vkaao aims to inculcate community screening culture says Vaibhav Lal

With BookMyShow and PVR Pictures in tow, Vkaao is an attempt to popularise the concept of theatre-in-demand in India, bringing foreign movies to theatres...

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