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GroupM launches Finecast – a first-to-market addressable TV service

GroupM announced the launch of Finecast in India, a first-to-market addressable TV service that enables advertisers to target households with relevant TV...

German broadcaster Deutsche Welle declares strategic expansion in India

German broadcaster, Deutsche Welle is significantly expanding its presence in India. Expansion to be part of South Asia Strategy with focus on India. Germany’s international...

MIB intervenes as broadcasters flout policy guidelines to lure in advertisers...

On Wednesday, Ministry of Information and Broadcasting (MIB) directed broadcasters to adhere to its Policy Guidelines for Uplinking of Television Channels lndia, 2011. Certain media...

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