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Tata Sky launches a content hub, Tata Sky Adbhut Kahaniyan

Tata Sky has partnered with Shemaroo Entertainment Ltd. and launched Tata Sky Adbhut Kahaniyan - a hub of curated crime, thriller and horror content. Featuring...

NBA launches new campaign #NBAEkGameChallenge

With the objective to grow the league’s fan base in India, NBA’s latest marketing campaign #NBAEkGameChallenge for the 2019-2020 season aims to recruit new...

In 2019 consumers downloaded 204B apps worldwide: Report

The Mobile Marketing Association India (MMA India) in collaboration with GroupM launched the third edition of ‘Mobile Marketing Ecosystem Report 2020’. This year’s theme for...

Report: India Estimated to Add 100 Million Mobile Internet Users

AppsFlyer published its 'Global App Install Ad Spend' three-year projection, anticipating continued robust growth in ad spend in Asia-Pacific doubling (104%) from USD 29.9...

Some of the best radio campaigns of all times

Media Samosa lines up some of the most creative & innovative radio campaigns of all times to celebrate World Radio Day. Radio advertising has always...

ZEEL Q3 FY2019 records consolidated revenue of INR 20,487 mn

For the third quarter of FY20, ZEEL reported consolidated revenue of Rs. 20,487 million. Earnings Before Interest, Tax, Depreciation, and Amortization (EBITDA) was Rs.5,658...

Viacom18 to launch its second subscription streaming service – Voot Select

Viacom18 will soon launch its 2nd subscription-based streaming offering called Voot Select, a new premium service that aims to give users access to diverse...

Nick & Sonic to offer content in Eight local languages

Nick & Sonic are now present in 8 languages- Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada. Nick and Sonic aim to be...

The Social Street launches The Blank Canvas for integrated outdoor services

The Social Street has announced the inclusion of The Blank Canvas, its new division designed to provide integrated outdoor services.

Aditya Birla Sun Life Mutual Fund launches investor education campaign

Aditya Birla Sun Life Mutual Fund has launched an investor education campaign composed of two films conceptualized to highlight the key aspect each of...

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