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Boost enters the gaming universe with WCC

The campaign for Boost focuses on slashing gender stereotypes in cricket. Over 10,000 women have registered in the game.

Spykar Lifestyles to be the Official Licensee for 83’s fashion apparels

Spykar and Swag Fashions will help to build the fashion line for the film, 83, as a cricket-based lifestyle brand in the...

YuppTV acquires broadcasting rights for VIVO IPL 2021

With this development, YuppTV will help cricket fans across the globe to witness and enjoy all the live action of the 60 T20 matches slated for...

Zeno Group wins the PR mandate for ESPNcricinfo

As part of the mandate, Zeno Group will be responsible for delivering ESPNcricinfo's communication strategies across various platforms.

Interview: Association with BCCI has helped us in building an affinity...

Will Yang, CMO, OPPO South Asia, discusses the brand's association with World Cup 2019, recent campaigns, and its' sports marketing strategy. Oppo claims to be...

Seagram’s Royal Stag launches a Limited-Edition Cricket World Cup Pack

Royal Stag, official whisky partner of the ICC Cricket World Cup 2019, is marking the cricket fever with the launch of a new limited-edition...

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