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Estée Lauder India launched location-based blockchain-enabled campaign

With an aim to drive sales of Estée Lauder India's new foundation, Isobar has created a new location-based and blockchain-enabled campaign.  The campaign leveraged Blockchain Technology (powered...

Ashish Bhasin bags South Asia Agency Head award at Campaign South Asia AOY

Ashish Bhasin bags the ‘South Asia Agency Head of the Year’ title for the 4 consecutive years. The 'Campaign South Asia Awards 2019', held in Mumbai on Wednesday evening saw...

Dentsu Aegis Network restructures rural marketing division under Hyperspace

Dentsu Aegis Network recently announced the restructuring of its rural marketing division under its shopper marketing agency, Hyperspace. The development has been introduced in...

DAN Programmatic launches AI powered audience insights engine

DAN Programmatic, empowered by the Data Sciences division of Dentsu Aegis Network, has collaborated with AMNET to launch DAN Explore for Programmatic. AMNET the network’s programmatic arm, to launch ‘DAN Explore for Programmatic’. It is...

Dentsu Impact partners with Subway for media mandate

Dentsu Impact has bagged the creative and social media mandate for Subway Systems India. The social media mandate will be serviced by the...

DAN’s data sciences division launches ‘Hyperlocal Insights’ for OOH

The Data Sciences Division of Dentsu Aegis Network (DAN) India has announced the global launch of Hyperlocal Insights with an aim to provide a...

Saint-Gobain appoints Vizeum India as its media agency

Saint-Gobain has awarded its media duties to Vizeum India, a media agency from the house of Dentsu Aegis Network. The agency bagged the account...

IRS Q1 2019 Data: Print continues to expand; total number of...

MRUC announced the release of IRS Q1 2019 data. The Q1 2019 Report is a Moving Annual Total, combining Q2+Q3+Q4 data of IRS 2017...

Goafest 2019: A snapshot of all that happened on Day 2

After an eventful Day 1 of Goafest 2019, Day 2 kicked off with the Knowledge Seminar by COLORS Marathi. The advertising festival Goafest opened...

Posterscope predicts disruptive growth for OOH in 2019

In unison with the seismic changes that the industry is witnessing across the media, marketing and communications community, out-of-home is also transforming at pace...

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