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Interview: John McNerney, Yahoo on DOOH advertising and its rise in...

John McNerney talks about how advertisers can reach the consumers anytime, anywhere with DOOH advertising, speaking about the trends seen in this...

Mirchi forays into North America with its launch in Dallas, Texas

Mirchi fortifies its presence in the USA with the launch of its operations in Dallas, Texas in partnership with FA Radio International...

Adgcraft wins PR mandate for Speaking Herbs

As part of the mandate, Adgcraft will be in charge of improving Speaking Herbs' overall brand reputation, awareness, amplifying its visibility, offering...

Concept PR appoints Monish Ghatalia as Head of Digital Strategy

As the Head of Digital Strategy, a part of the senior leadership team at Concept PR, Monish Ghatalia will be working across all key clients of...

Shoppers Stop partners with Accenture to push digital transformation

The collaboration aims to enhance customer experience and profitability, as well as support Shoppers Stop’s goal of being the go-to digital destination...

Jockey India releases new campaign for its bra portfolio

The new Jockey India campaign showcases bra portfolio and is slated to run through the key months of festive season with a...

Indian Marketers embrace change and prioritize the customer: Salesforce Research

The Salesforce Research report is focused on understanding the shifts in marketing strategies, priorities, challenges and the trajectory of marketing's digital transformation...

SBI General Insurance unveils its sonic brand identity

The new musical logo aims to capture the forward looking attitude of SBI General Insurance while creating a multisensory experience for...

FMCG ad volumes grew by 57% on Print for Jan-Jun 2021:...

TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months...

Data: 79% Indian consumers prefer bundling video streaming, entertainment & communication...

The Amdocs-Vanson Bourne Streamer 2021 Report shares consumer preferences around streaming and subscription services. According to the report, 76% of all surveyed...

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