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AndBeyond.Media announces strategic partnership with Eenadu

As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximize their ad revenues via programmatic channels. AndBeyond.Media’s duties...

WPP and Anzu.io partner to bring advertising standards to egaming

WPP and Anzu.io will work to bring ad viewability, brand lift measurement, fraud detection, and user privacy protection to esports and gaming space. Responding to the...

Diwali 2020 TVCs sparking festive vibes in these gloomy times

The most looked-forward-to occasion is being welcomed in this period of trials with jovial TVCs that intend to cheer up Diwali 2020. A theme that...

TRUST Group appoints Tilt Brand Solutions as strategic & creative partner

As a part of the full-service mandate, Tilt Brand Solutions will drive and manage strategy and creative for the group, both online and offline. The consultancy’s...

dentsu X India renews the media mandate for AMFI

dentsu X India won the account for AMFI (Association of Mutual Funds in India) following a multi-agency pitch. dentsu X was also the incumbent,...

Report: 9 out of 10 beauty consumers are influenced by digital

In a joint report on beauty and personal care industry in India, Google, Kantar, and WPP find a paradigm shift in the way consumers...

Bingo! launches new TVC, #ChillWithBingo featuring Jitendra Kumar

Bingo! wants to elevate the chilling experience of consumers through its new TVC campaign, launching a contest that can help participants win prizes for...

Emami Healthy & Tasty ups star quotient new campaign

The campaign for new cooking oil by Emami Healthy & Tasty featuring Dia Mirza and celebrity chef Ranveer Brar and focuses on the health...

Meesho launches new TVC to encourage women entrepreneurship

Created by DDB Mudra, the 'Many Names, One Identity' campaign communicates Meesho's ability to aid women in achieving financial independence. Meesho's new TVC film is...

ITC Sunfeast YiPPee!’s launches ‘Apna Style’ TVC featuring M S Dhoni

The Apna Style TV campaign by ITC Sunfeast YiPPee! rekindles the fun element of eating a bowl of YiPPee! noodles and the appetizing slurp-worthy...

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