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Duroflex and Alia Bhatt urge consumers to upgrade their sleep essentials...

Through the campaign, Duroflex and Alia Bhatt are urging Indians to celebrate Diwali by making a meaningful lifestyle change- upgrading your sleep essentials...

80% of consumers’ journeys will be ‘digital’ influenced this festive season:...

The playbook by MMA, GroupM, and Amazon Advertising captures insights around consumer sentiment and marketer expectations for the upcoming festive season, along...

91% Indians plan to shop as optimism rides high for festive...

According to a survey by Trade Desk and YouGov, the Festive Season Pulse Report data highlights the shopping needs of the consumers...

Parle Products launches three new snacks under Chakeens brand

With the launch of Lite Chiwda, Gujarati Mixture, and Farali Chiwda, under Chatkeens brand, Parle Products aims to expand its snacking portfolio...

Opinion: The remaining festive season to see a spur in demand...

Amitt Sharma from VDO.AI describes the possible state of the advertising industry with the remaining festive season from the year 2020, and...

Ahead of festive season, Blue Star releases TVC with Virat Kohli

A new TVC by Blue Star highlights a world where multiple Virats coexist and how the brand's AC manages to cool them at ease. In...

Manyavar announces Ranveer Singh as brand ambassador

As the nation inches closer to one of the biggest festive season of the year, Manyavar announces Bollywood superstar Ranveer Singh as their brand...

Paytm launches ‘Scan any QR to pay using Paytm’ campaign

Paytm aims to achieve 1.5 billion merchant payments this festive season, the catalyst for which is the 'Scan any QR to pay using Paytm'...

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