Tag: GroupM
Essence launches media health check consulting services for brand marketers
As a part of media health check services, Essence will help brands accelerate digital marketing transformation for business growth and more.
Mindshare’s Nick Emery to step down over ‘breach of company conduct’
Global CEO of Mindshare since 2012, Nick Emery was a founding member of the media agency when it was set up by WPP in...
Essence bags media mandate for Melorra in India
As per the mandate, Essence will handle the media planning & activation along with content innovation for the brand.
Essence (a part of GroupM) has...
Digital advertising expected to decline by 2.3% during 2020: GroupM Report
GroupM's TYNY report highlights the impact of COVID-19 on the global advertising economy that has gone from a 6.2% growth rate in 2019 to...
Connected TV promises to command larger share of budget in coming...
GroupM Playbook on Brand Safety for Marketers highlights the evolving risks and opportunities for brands against the rapid political and policy changes.
A new brand safety report released...
In 2019 consumers downloaded 204B apps worldwide: Report
The Mobile Marketing Association India (MMA India) in collaboration with GroupM launched the third edition of ‘Mobile Marketing Ecosystem Report 2020’.
This year’s theme for...
GroupM Closes 2019 With Billings Surpassing $50 Billion For The First...
GroupM will close 2019 with more than $50B in annual billings for the first time, and three GroupM agencies in the top five of...
Essence wins integrated media agency of record duties for ZEE5 India
Essence which is part of GroupM won integrated media agency of record duties for ZEE5 India, the fastest-growing over-the-top (OTT) platform in the country.
The key media mandate...
