Tag: influencer marketing
Stashfin appoints Havas Media Group India as media AOR
Havas Media Group India will be handling the integrated mandate of Stashfin, including creative, media, performance marketing, digital and content strategy, social...
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
In conversation with Media Samosa, Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group unravels the brand communication of L'Affaire and...
Are Indian brands open to try brand advocacy yet?
Sudarsan Rao, Co-Founder, and CEO, Socxo explains how brand or employee advocacy is still at an 'Eh! What’s that' stage in India and explores...
Rupa takes quick digital route to Mount Everest with Dawa Steven...
Rupa collaborates with Dawa Steven Sherpa to scale Everest and unfurl flag on the top in an attempt to establish leadership in knitwear.
Rupa has...
iBall appoints Gozoop for Public Relations and Customer Experience duties
As part of the mandate, Gozoop will be responsible for managing media relations, PR outreach, influencer marketing, counsel and planning, and digital customer experience...
Combination of TV & digital works well for us: Sachin Dingankar,...
Zydus Wellness' Chief Marketing Officer, Sachin Dingankar talks about the launch of their new product - Sugarlite, thoughts on integrated marketing, and more.
Zydus Wellness,...
Team Pumpkin appointed as the PR agency for The Souled Store
Team Pumpkin has been appointed the PR mandate of The Souled Store. They will be managing the brand image, media duties, offline activation and influencer marketing...
