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YuppTV acquires broadcasting rights for VIVO IPL 2021

With this development, YuppTV will help cricket fans across the globe to witness and enjoy all the live action of the 60 T20 matches slated for...

Zeno Group wins the PR mandate for ESPNcricinfo

As part of the mandate, Zeno Group will be responsible for delivering ESPNcricinfo's communication strategies across various platforms.

Livinguard AG named as the Hygiene Partner of Delhi Capitals for...

Delhi Capitals is partnering with Livinguard AG, a Swiss-based hygiene technology company as the official Hygiene Partner for the team. Speaking on the association with...

Impact of COVID-19 on the IPL Ecosystem Value

Duff & Phelps' Santosh N takes a look at the ways the IPL ecosystem will be affected in the case of truncation as well...

Interview: Kent RO chooses ICC World Cup 2019 to pitch their...

As KENT RO Systems Ltd. take on the principal sponsorship of Srilankan team for ICC Cricket World Cup 2019, Dr. Mahesh Gupta, Chairman and Managing...

Decoding profitable IPL sponsorships with Sandeep Tewari, Usha International

In conversation with Media Samosa, Sandeep Tewari, President - Marketing, Usha International shares the objective behind IPL association, RoI on sports marketing, and more. In...

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