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Interview: We wanted to target homemakers: Dilen Gandhi, Pepsico India

Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India reveals the idea behind the new positioning of the Pepsico Brand-Kurkure As a part of...

Kurkure to roll out in-show ads in 8 of ZEEL’s shows

Kurkure will be seen as part of shows on channels from ZEE Entertainment Enterprises Limited (ZEEL) including ZEE TV, &TV, Sarthak and Big Ganga....

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