Home Tags Marketing

Tag: Marketing

Interview: John McNerney, Yahoo on DOOH advertising and its rise in...

John McNerney talks about how advertisers can reach the consumers anytime, anywhere with DOOH advertising, speaking about the trends seen in this...

Bikano launches TVC campaign for its Bhujia

Bikano releases TV campaign for its Bhujia line. The campaign aims at creating in-depth brand visibility across the nation.  

Ad Volumes for Music Genre witnessed 34% indexed growth in 2021...

The latest TAM AdEx report for Advertising in Music Genre offers insights on ad volumes in Music in 2021 compared to 2017...

BYJU’S appoints Mukut Deepak as Head of Business

Mukut Deepak will be responsible for expanding and leading the flagship business for the class 4 to 10 segment. Before joining BYJU’S,...

Olay and Tara Sutaria inspire women to ‘Seize the Day’ in...

The new Olay campaign featuring Tara Sutaria underscores the lasting effect of a good skincare routine and encourages young women to be...

Tic Tac aims to build likeability with its ‘Gentle Refreshment’ campaign

With the communication around 'Gentle Refreshment', Tic Tac aims to build relevance in the current evolving times and uses simplistic everyday endearing...

TATA Tea Chakra Gold creates offline activation in the Tamil Nadu...

The initiative is a part of Tata Tea Chakra Gold's commitment to celebrate Tamil Nadu’s regional pride and continue to be an...

Moov urges women to pursue their dreams with its latest campaign

Conceptualized by McCann World Group, the latest Moov campaign films focused on women across ages also highlight how families can help one...

Ferrero India forays into kids snacking segment with the launch of...

The launch of Kinder Creamy will be supported by a 360-degree marketing communications campaign. Along with TV and digital presence, the brand...

Surf Excel Matic unveils installation to inspire meaningful repurpose of plastic

On World Clean up Day, 18th September 2021, Surf Excel Matic unveiled an installation inspired by its communication and packaging, at Carter...

MOST POPULAR

INDUSTRY UPDATE