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Batooni Mobile Advertising integrates Nielsen Digital Ad Ratings for audience verification

Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign...

Havas Media Group delivers media engagement through new Mx methodology

Mx system creates media experiences through a four-tiered approach-Intelligence, Mx brief, Mx development, and measurement. A desire to respond to complexity and a need to...

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