Tag: MMA
80% of consumers’ journeys will be ‘digital’ influenced this festive season:...
The playbook by MMA, GroupM, and Amazon Advertising captures insights around consumer sentiment and marketer expectations for the upcoming festive season, along...
40% organizations at nascent stage in MarTech capabilities: MMA Report
The event organized by MMA got a peek into the future with discussion ranging from ad fraud, the impact of vernacular content,...
In 2019 consumers downloaded 204B apps worldwide: Report
The Mobile Marketing Association India (MMA India) in collaboration with GroupM launched the third edition of ‘Mobile Marketing Ecosystem Report 2020’.
This year’s theme for...
MMA’s Cognition Research Study tells Marketers to get a ‘First Second...
A new research by MMA astonishes the industry to reveal, the time taken by the brain to cognitively process an ad is faster than...
