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While battling the pandemic think mobile-first…

Moneka Khurana, Country Head, MMA India sheds light on the rise of Mobile usage during the ongoing pandemic and its increasing relevance in marketing...

Opinion: Tracing the evolution of content in mobile advertising

Moneka Khurana, Country Head, MMA India dissects the world of mobile advertising, through the lens of evolving content and fast-paced technological advancements. Mobile advertising has...

MMA’s Cognition Research Study tells Marketers to get a ‘First Second...

A new research by MMA astonishes the industry to reveal, the time taken by the brain to cognitively process an ad is faster than...

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