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Batooni Mobile Advertising integrates Nielsen Digital Ad Ratings for audience verification

Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign...

Nielsen India Launches Custom Mix Modeling Solution

The ROI Measurement Solution enables FMCG advertisers to evaluate the impact of all media platforms on traditional trade retail sales Since 2014, Ad spends in...

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