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New JK White Cement campaign reinforces rebranded MaxX identity

With superlative use of humour, visual content and music, JK Cement campaign brings together the various offerings of the brand under MaxX.  JK White Cement...

Inside the rebranding story of JK Cement WallMaxX

JK Cement recently relaunched the Wall Putty products as WallMaxX, we take a deep dive into the rebranding process and find what it means...

JK Cement re-launches JK Wall Putty with new TVC

JK Cement has announced a brand refresh for its iconic brand, JK Wall Putty with its all-new avatar — JK Cement WallMaxX — with a TVC. The...