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JK Cement campaign

Marketing

New JK White Cement campaign reinforces rebranded MaxX identity

Media Samosa - November 20, 2020

With superlative use of humour, visual content and music, JK Cement campaign brings together the various offerings of the brand under MaxX. JK White Cement...

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Dimon Hu CMO Huawei India

Dimon Hu decodes Huawei India’s business & marketing strategy

September 9, 2019

Interview: Raju Vanapala explains citizen journalism at play on Way2News

August 12, 2019

7UP’s recent TVC urges consumers to Think Fresh

October 31, 2019

Expanding big ecommerce beyond metros: Challenges and the road ahead

July 19, 2019

INDUSTRY UPDATE

Zeno Group

Industry Update

Hero Electric parks Digital Marketing and PR Mandate with Zeno Group...

Sudhanshu Vats

Industry Update

Viacom18’s Sudhanshu Vats moves on; Rahul Joshi to take charge

Marico Just Herbs

Industry Update

Marico acquires majority stake for ‘Just Herbs’ from Apcos Naturals

Tata Mutual Fund podcast campaign

Industry Update

Tata Mutual Fund announces Hindi fiction audio drama for Investor Education