Tag: OOH
How can COVID-19 be the much-needed change-maker for OOH
Charanjeet Arora, Kinetic Worldwide, India (Group M) sheds light on the state of OOH industry in the face of the pandemic, as it becomes...
7 innovative OOH lessons by Coca Cola
Getting OOH right can help brands go global in an instant if packaged and distributed well. Here are a few OOH lessons by Coca...
Nescafe takes a topical OOH route this Monsoon
Nescafe takes moment marketing to a new high with its latest outdoor advertising - a creative approach towards branding in these heavy Mumbai Monsoons.
Incessant...
Lintas announced their new office in BKC and how
Earlier Lowe Lintas was located at Express Towers in Lower Parel
Mullen Lowe Lintas Group, popularly known as Lintas, recently moved its headquarters from Express...
IRS Q1 2019 Data: Print continues to expand; total number of...
MRUC announced the release of IRS Q1 2019 data. The Q1 2019 Report is a Moving Annual Total, combining Q2+Q3+Q4 data of IRS 2017...
Posterscope predicts disruptive growth for OOH in 2019
In unison with the seismic changes that the industry is witnessing across the media, marketing and communications community, out-of-home is also transforming at pace...
SBI Life Insurance launches the programmatic digital OOH campaign
SBI Life Insurance launched a digital out-of-home (OOH) campaign in India. Planned by WATConsult along with DAN’s Programmatic Arm - Amnet, this innovation will...
