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Media Samosa
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Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
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Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
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OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
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Our TG is middle-class Bengali women & we believe in creating…
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Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
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Opinion: How Virtual Production Technology brings international locations indoors
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Opinion: Conversation media marketing 101 – Effective Tactics
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Palatable change? Serving up restaurant experiences in the post-2020 era
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Opinion: Relevance of research for effective results in PR strategy
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Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
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Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
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Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
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#PRPOILive: Going GLOcal with PR
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Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
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ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
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I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
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Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
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Wavemaker rolls out multi-audience planning platform Maximize
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Prega News
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Prega News ropes in Srabanti Chatterjee as West Bengal brand ambassador
Media Samosa
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March 9, 2021
With this collaboration, Prega News aims to drive visibility for the brand and intends to reach the masses in West Bengal.
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Dimon Hu decodes Huawei India’s business & marketing strategy
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August 12, 2019
7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
July 19, 2019
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INDUSTRY UPDATE
Industry Update
Hero Electric appoints Piyush Prasad as new National Business Head, India
Industry Update
One Digital Entertainment teams up with Channel 2 Corporation, Jointly invests...
Industry Update
Runwal Group awards marcom mandate to Alchemist for Runwal Gardens
Industry Update
SPNI appoints Dr. G. Dhananjayan as Head of Tamil Content, SonyLIV
