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Marketing

Campaign Face Off: Mondelez India’s Couple-Love vs ITC Fabelle’s Self-Love

Sneha Yadav - February 18, 2020

In this campaign face-off, experts analyze the impact of Mondelez India's 'love' meter and ITC Fabelle's 'magic' through respective TVC launches. Two chocolate majors -...

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Dimon Hu CMO Huawei India

Dimon Hu decodes Huawei India’s business & marketing strategy

September 9, 2019

Interview: Raju Vanapala explains citizen journalism at play on Way2News

August 12, 2019

7UP’s recent TVC urges consumers to Think Fresh

October 31, 2019

Expanding big ecommerce beyond metros: Challenges and the road ahead

July 19, 2019

INDUSTRY UPDATE

CommerceX and AZANI

Industry Update

CommerceX bags eCommerce Mandate for Azani Sports

Hiring

Industry Update

Aakash Educational Services Limited appoints Abhishek Maheshwari as CEO

Extramarks and value 360 communications

Industry Update

Value 360 Communications bags brand PR & communications mandate for Extramarks

Media Mantra mandate

Industry Update

Media Mantra wins Sab Group’s nationwide PR Mandate