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TRA Research reveals the dominant Brand Trust ‘Behaviours’ that helped Modi...

TRA Research conducted a research using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi...

MIB intervenes as broadcasters flout policy guidelines to lure in advertisers...

On Wednesday, Ministry of Information and Broadcasting (MIB) directed broadcasters to adhere to its Policy Guidelines for Uplinking of Television Channels lndia, 2011. Certain media...

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