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54% of product searches take place on Amazon: Data

Tonic Worldwide's GIPSI report, shares insights into the consumer consumption patterns seen in the ecommerce industry. We're always...

91% Indians plan to shop as optimism rides high for festive...

According to a survey by Trade Desk and YouGov, the Festive Season Pulse Report data highlights the shopping needs of the consumers...

Digital ad insertions grew by 93% from Jan-May 2021 for Real...

TAM AdEx cross-media report highlights how the advertising fared for the Real Estates/Properties on TV, Print, Radio, and Digital for the months...

BFSI ad volumes on Radio grew by 27% in Jan-April 2021:...

TAM AdEx cross-media report highlights how the advertising fared in the BFSI sector across TV, Print, Radio, and Digital for the months...

Only 47% of brands are seen as trustworthy around the world:...

Surveying over 395,000 people around the world, the latest Havas' Meaningful Brands report 2021 uncovers the declining trust amongst consumers with brands...

Alcohol brands increased their ad spends on digital media to 24%...

The latest Zenith Report highlights how Alcohol adspend will showcase 5.3% growth in 2021 as hospitality opens up and more.

Food & lifestyle genre channels saw impressions surge during the lockdown:...

The Food and Beverage Trends Report by Zirca Digital Solutions as a part of the ‘Ungeek’ series explains how the pandemic brought...

Report: Shoppers in megacities led 25% of festive sales

This year, festive sales had to fight two major challenges, lower-income and fear of maximizing exposure to the external environment, this report highlights the...

Report: ASCI investigated complaints against 279 ads in February 2020

ASCI upheld complaints against 171 advertisements out of 178. 101 other advertisements promptly withdrawn post ASCI intervention. During the month of February 2020, ASCI investigated...

In 2019 consumers downloaded 204B apps worldwide: Report

The Mobile Marketing Association India (MMA India) in collaboration with GroupM launched the third edition of ‘Mobile Marketing Ecosystem Report 2020’. This year’s theme for...

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